We have been busy adjusting to the new normal and have been so pleasantly surprised at how flexible and understanding everyone has been. We now have ten, yes 10 meads in stock and our tastings have been a must so you can try all of the new dry and sweet offerings. One thing time and time again that surprises me is that most people don’t realize that our labels are hand drawn and designed by Andrew. People comment on how beautiful our bottles are….and we must agree, but Andrew spends HOURS getting the perfect pantone colors and look for each bottle. So, I wanted to give you a more in-depth look at his process and why our packaging is different from the majority!
First off, any printed card or label is done by our artist. From our logos to our lotion bottles, everything you see on our shelves comes from the mastermind himself. Our original logo and bee were drawn by Andrew during his senior year at Lamar Dodd School of Art at UGA. He’s always stood apart from the rest, but each label design gets better and better. We are amazed.
When it comes to what we do, we always want to be different. I mean SO many produce honey and mead is now the fastest growing consumer beverage. We want our artisan mead to not only taste delicious but look the part. When you are shopping at a store and have no clue about a product, you will be more drawn to the “prettier package.” Andrew has always done this for our business, but now more than ever he has really set us apart from the pack.
I am going to focus on our meads since I could literally write pages about his talent. When it comes to making the wine, our wine maker collabs with us but he does the behind the scene work to make our meads so special. If you tasted our meads in the beginning, I encourage you to taste them now. He has mastered his craft and they are so good. We then know what meads are in the works and this takes months to age and fine tune, so here comes Andrew. He has mainly named all the meads solo and is very creative when it comes to this. We leave the look to him and let him go!
He then comes up with a plan and can literally see the final product before he even starts. He then starts sketching. Each label is hand drawn and then digitized. When you pick up a bottle it is literally a work of art. Most graphic artists use clip art as their source of media, but not Andrew. He needs a peach for our peach mead label, so he draws one. We need a tree he draws one. Each label is done by hand and takes hours to perfect.
The last label he designed was the Cherry Berry Ginger Mead. His desk is across from mine and he says to my mom, “I need you to bring me a ton of magazines. I am going to draw and collage the fruit for this label.” I was thinking collage, like we did in elementary school. He is going to cut pieces from magazines to make a cherry and blackberry. How is this going to turn out? I trust Andrew, so I didn’t say a word. A week later I see the actual collages on cardstock and I was amazed (see above image for label). I mean the perfect colors and textures all tied in. Then he digitized it and worked another week to make sure everything was spaced, added other elements and looked perfect. This label, like all of the others, POPS on the shelf.
Bottom line, Andrew puts his heart and soul into every label he creates. He is a perfectionist and makes sure everything looks ideal before printing. He also negotiates and makes sure we get the best deals on labels without sacrificing quality. He is the total package. So next time you pick up a bottle, take the time to look and read about it. A lot goes into it. It’s not just clip art; you’re holding an Andrew Brown original and we couldn’t be prouder.